Eatwell combats Globesity

Eatwell combats Globesity

The Executive Board and the deans have decided to give an extra financial boost of €1,000,000 over the next three years for the programme Eatwell Combats Globesity.
This grant stems from an agreement in the 2012-2016 Strategic Programme to make extra money available for interfaculty and interdisciplinary research in the coming years. The decision was made by the board and the deans with the advice of a group of international experts.
A diverse range of new insights into the biopsychology of eating at FPN and FHML are combined to predict and modify health and thereby reduce chronic disease risk. Brain reward processing, genetic vulnerability, personality characteristics (increased reward sensitivity and decreased response inhibition) and psychological as well as biological profiling provide a ‘total picture’. This is truly ground breaking, interdisciplinary research with a high scientific and societal potential and unique in the world. Modern information and communication technology will be used for model execution. The Faculty of Law will be involved from the start considering the importance of ethics, privacy protection and patent law in individualized health and risk assessment. The project optimally uses the available expertise and infrastructure at the Maastricht Health Campus and will contribute to distinct positioning of the ‘Living Lab Limburg’ and ‘Brains Unlimited’ as testing ground for novel paradigms, best practices, and functional or medical foods.
There is great potential for the creation of new commercial activities in the area of Personalized Nutrition such as the Genetic Prevention Centre and tailored services for nutritional problems in high risk and patient populations. SBE will be involved to evaluate not only the potential short term success of different services, but also calculate and model the broader influence on our pension system, health insurance system, life insurance policies and the labor market.