Anne Roefs obtained a prestigious VIDI grant from NWO
NWO awarded a VIDI grant (€ 800.000) to Anne Roefs for her research
project entitled Mindset matters: how mindset, body weight, and dietary
restraint influence neural representations of food.
Our Western environment is considered obesifying, due to the enormous
availability of high-caloric foods. High-caloric food perception
intrinsically has a double-sided nature: These foods concurrently have a
high hedonic and a low health-value. The goal of the research project is
to investigate whether a mindset focused on health versus enjoyment
determines how our brain processes visual food stimuli. By taking into
account mindset and using state-of-the-art fMRI analysis methods, this
proposal opens new avenues to understanding the neural underpinnings of
overweight and dietary restraint, which is indispensible for effective
treatment and prevention of obesity.