Research ● Faculty Portfolia ● Selected Publications SBE


  • Belei N et al. The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthy Indulgences. J Mark Res; in press
  • Dewitte S et al. Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts. J Consum Res 2009;36,394-405.
  • Geyskens K. ‘Food temptations versus self-control, Friends or enemies?’ in Leveraging Consumer Psychology For Effective Health Communications: The Obesity Challenge 2010, ed. Batra, Rajeev, Punam Anand Keller, and Victor J. Strecher, Armonk, N.Y.: M.E.Sharpe.
  • Geyskens K et al. Tempt me just a little bit more. The Effect of Food Temptation Actionability on Goal Activation and Subsequent Consumption, J Consum Res 2008;35,600-610.
  • Geyskens K et al. The Backdoor to Overconsumption: The Effect of Associating ‘Low-fat’ Food with Health, J Public Policy Mark 2007;26,118-125.
  • Geyskens K. Exposure makes the heart grow less fond! The effects of exposure to palatable foods on the subsequent attention processing of food cues. J Health Psychol 2010;15,230-238.
  • Goukens C et al. Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking. J Consum Res 2007;34,386-394.
  • Goukens C et al. Me, Myself, and My Choices. The Influence of Private Self-Awareness on Choice. J Mark Res 2009;46
  • Klesse A et al. Repeated Exposure to the Thin Ideal and its Implications for the Self: A Weight Loss Program Study. Int J Res Mar; in press